Hi. I'm Windows Phone 8. Nice to meet you. 


I led the design team in positioning the pop-up experience to bring community together using existing methods of networking and sharing. By taking advantage of users' affinities for tweeting, posting photos and sharing content, Windows would show the world how their content could be organized, accessed and shared in a more straightforward, Windows kind of way. 

Housed within a temporary structure, a full-scale, interactive store would reside, featuring crowd-generated content and opportunities to share in real-time. Hashtag suggestions would be broadcast to help users better post, search, find and connect, along with large-scale screens that would be ever-changing.



Conveying its relevancy to everyday life, Windows would insert itself into the daily grind where simplicity and access are most needed. In locations like transit hubs and pedestrian malls, Windows would help users decide upon a route, find a new restaurant in the area, or obtain transit schedules. This kiosk option suggests functioning as a mobile phone vending station, positioned near the entrance of a retail location where the phone could quickly be activated. 

Microsoft was guided to install charging stations in strategic locations, giving users a reason to pause and play, generously providing a service agnostically, whether it was for their own brand or not. At airports, this created an opportunity to grab focused attention from consumers, then offering more than they expected, like flight details and even information culled from around the world, perhaps even their very destination.



Focused marketing tactics were also developed, encouraging users to tell their stories, personalize their experiences and share their stories in a community environment.

An exhaustive collection of environmental designs and executable concepts were presented, including rotating video screen billboards generated by real users.



A free taxi system was also designed to shuttle curious and lucky citizens around town. Windows 8 touch screens would be available on the interior separation glass, providing access and interaction from the comfort of the back of the stylish cabs. 

Ultimately, traditional retail signage would compliment the campaign, utilizing real-time screens that would update based on content uploaded in that particular town.