In today's climate of digital photography and slick online portfolios, Ake needed a style of presentation that immediately communicated his hands-on process of wet collodion, while still holding up to the expectations of his savvy online audience. Inspired by old meeting new, the look and feel of his entire identity system uses the texture and historical significance of the carte-de-visite and traditional typography combined with the clean and straightforward look of a modern photographer. These components have helped Ake stand out among his competition, where Photoshop cheating is often the key to making prints look old.
The design created for him has been flexible enough to address Ake's wedding photography, as well as digital capabilities as seen in one-sheets and a companion website. Over the years, he has received extensive praise for his unique marketing approach both online and in print.